The premise of this entire book is that an offensive system built from conceptual plays will be versatile, yet simple for the players.

When players understand the concept of each play, they will be able to make quick adjustments.  When the team understands what the goal is, they will feel a vested interest in understanding the “how” and “why”.  This helps the offensive coordinator by keeping the offense on the same page, but it also creates “buy-in” from the players.

170+ pages of how to see and teach concepts, not just plays.

Coach uses 3 run plays and 3 pass concepts to teach how this line of thinking is taking over the game.